Radisson Hotel Group is set to strengthen its presence in Phuket with the launch of Radisson Serviced Apartments Rawai Phuket, a new 118-key development scheduled to open in 2029. The project marks the hospitality group’s latest investment in Thailand’s thriving long-term accommodation market and reinforces its confidence in Phuket as one of Asia’s premier destinations for tourism, leisure, remote work, and extended stays.
Image Credit: Phuket Hotel News
This Phuket Hotel News report highlights the signing of the agreement that will bring the internationally branded serviced apartment project to the popular Rawai district. The new development reflects Radisson Hotel Group’s ongoing expansion strategy in Thailand while responding to growing demand from travelers seeking spacious, flexible accommodation that combines residential comfort with internationally recognized hotel services.
Phuket Continues to Attract Long Stay Investment
Changing travel trends have fueled significant demand for long-stay accommodation across many global resort destinations, with Phuket emerging as one of the strongest performers in Southeast Asia. Increasing numbers of digital nomads, retirees, families, and international visitors are choosing longer holidays and extended working vacations, creating fresh opportunities for hospitality brands to diversify beyond traditional hotel offerings.
Radisson Hotel Group is positioning itself to meet this demand through the introduction of high-quality serviced apartments that cater to guests looking for a more residential lifestyle while enjoying premium hotel facilities and professional management.
The new Rawai development further expands the group’s growing portfolio in Phuket. Radisson Hotel Group currently operates two hotels on the island, while four additional projects are already under development, underlining its long-term commitment to one of Thailand’s most successful tourism destinations.
Partnership Brings International Expertise
Konstantin Lizavenko, CEO of South Point Group Co., Ltd., a co-developer of the project, said selecting the right international hospitality partner was a crucial part of delivering a successful development.
He explained that the company’s vision is to develop projects built on high-quality standards, professional management, and internationally recognized service. According to Lizavenko, partnering with Radisson Hotel Group provides access to world-class operational expertise and proven management systems that will enhance the quality of the project while strengthening its competitiveness within Phuket’s growing hospitality market.
The partnership also demonstrates increasing confidence among developers in Phuket’s expanding long-term accommodation sector, which continues attracting both domestic and international investment.
Thailand Remains a Strategic Growth Market
Ramzy Fenianos, Chief Development Officer for Asia Pacific at Radisson Hotel Group, described Thailand as one of the company’s most important markets across the Asia Pacific region.
He said Phuket continues to experience a noticeable shift in traveler behavior, with more visitors choosing longer stays that align with changing lifestyles and flexible working arrangements. As these travel patterns evolve, serviced apartments have become an increasingly popular accommodation choice because they provide the comfort of home together with the convenience and service standards of an internationally branded hotel.
The signing of Radisson Serviced Apartments Rawai Phuket further strengthens Radisson Hotel Group’s expansion strategy while reinforcing its confidence in Phuket’s long-term tourism potential.
Designed For Modern Lifestyles
Serviced apartments have become one of the fastest-growing accommodation segments within the international hospitality industry. Unlike traditional hotel rooms, they provide generous living spaces, separate working and dining areas, greater privacy, and home-style conveniences that appeal to guests staying for extended periods.
Residents can also enjoy hotel-style services, including reception, housekeeping, maintenance support, restaurants, fitness facilities, and recreational amenities, making serviced apartments an attractive option for remote workers, business travelers, families, retirees, and holidaymakers seeking greater flexibility.
The Rawai project has been specifically designed to satisfy these changing guest expectations while offering premium accommodation in one of Phuket’s most desirable residential districts.
Prime Location Offers Convenience and Lifestyle
Located in southern Phuket, Rawai has established itself as one of the island’s leading residential communities, known for its relaxed atmosphere, boutique resorts, luxury villas, and long-term accommodation options.
The new development will enjoy easy access to both Rawai Beach and Nai Harn Beach, while Chalong Pier, Phuket’s principal gateway for island-hopping excursions and diving adventures, is approximately ten minutes away by car.
Residents and guests will also be close to several of Phuket’s most visited attractions, including Promthep Cape, the Big Buddha, and the famous Rawai Seafood Market. Phuket International Airport is approximately one hour away, providing convenient access for both domestic and overseas visitors.
Mixed Use Development Expands Lifestyle Offering
The project forms part of a larger mixed-use development comprising 118 serviced apartments across three residential buildings.
Plans include a rooftop swimming pool and bar, fitness center, restaurants, spa, co-working facilities, and commercial areas designed to create a comprehensive lifestyle destination for both residents and visitors. The location also offers convenient access to Phuket’s coastline and nearby islands through Chalong Pier, enhancing its appeal for travelers seeking both relaxation and adventure.
Radisson Hotel Group’s latest investment reflects the growing evolution of Phuket’s hospitality sector as international brands increasingly recognize the importance of long-term accommodation within the island’s tourism economy. By combining globally recognized hospitality standards with the flexibility of residential living, Radisson Serviced Apartments Rawai Phuket is expected to become a significant addition to the island’s accommodation landscape while supporting future tourism growth and investor confidence. The development also reinforces Phuket’s position as one of Asia’s leading resort destinations.
For more on Radisson Hotels, visit
https://www.radissonhotels.com/en-us/corporate
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