Phuket Hotel Executives: JW Marriott Phuket Resort & Spa has strengthened its executive leadership team with the appointment of Shagun Sethi as its new Director of Sales & Marketing, bringing one of the hospitality industry’s most accomplished commercial leaders to one of Thailand’s premier luxury beachfront resorts. With more than two decades of experience spanning luxury hotels, strategic business development, destination events, and high-level commercial operations, her appointment is expected to further reinforce the resort’s position in an increasingly competitive hospitality market.
Image Credit: JW Marriott Phuket Resort & Spa
This Phuket Hotel Executives news report highlights a significant leadership appointment that underscores Marriott’s continued commitment to investing in experienced professionals capable of driving sustainable business growth, expanding market reach, and strengthening brand positioning across both domestic and international markets. As tourism continues to flourish across Phuket, experienced commercial leadership remains a key ingredient in maintaining the island’s reputation as a world-class luxury destination.
Veteran Hospitality Executive Takes the Helm
In her new role, Shagun Sethi will oversee the complete sales and marketing strategy for JW Marriott Phuket Resort & Spa. Her responsibilities include revenue generation, business development, strategic partnerships, brand positioning, market expansion, and strengthening the resort’s presence across key leisure, corporate, MICE, wedding, and luxury travel segments.
Her appointment reflects Marriott’s confidence in her proven ability to deliver commercial success while fostering long-term relationships with clients, travel partners, government organizations, multinational corporations, and high-net-worth individuals.
More Than Twenty Years of Commercial Excellence
Throughout a distinguished career spanning more than 20 years, Shagun has established herself as one of the hospitality sector’s leading commercial professionals.
Before joining JW Marriott Phuket Resort & Spa, she served as National Sales Manager at ITC Hotels, where she led group sales across both the ITC Hotels and Welcomhotel portfolios. During her tenure, she consistently emerged as one of the company’s highest-performing commercial leaders, accelerating national account growth, driving record cross-property sales contributions, and expanding strategic partnerships across multiple markets.
Image Credit: JW Marriott Phuket Resort & Spa
Her success extended well beyond traditional hotel sales. She built trusted relationships with global organizations, diplomatic missions, government agencies, multinational companies, and premium corporate accounts while successfully leading sales initiatives across more than 70 hotels throughout India.
Expertise Across Luxury Hospitality and Major Events
Earlier in her career, Shagun held several senior leadership positions with ITC Hotels, including Head of MICE & Events and Sales Director for Diplomatic Missions & Government Bodies at ITC Maurya.
In these positions, she successfully positioned the prestigious property as a preferred venue for international conferences, luxury weddings, diplomatic delegations, government events, and major corporate gatherings. Her commercial leadership also played an important role during high-profile international engagements, including the G20 Summit, where her ability to manage complex hospitality operations earned widespread recognition.
Her professional experience also includes serving as Head of Business Development at Maxxfun Holidays Pvt. Ltd., where she managed international MICE and destination wedding portfolios while building an effective sales organization focused on long-term growth.
Building Luxury Brands Across India
Shagun also made significant contributions during her time with Fairmont Hotels & Resorts, where she served as Director of Sales & Marketing and helped establish the luxury brand’s first property in India. Through integrated sales, marketing, revenue management, and distribution strategies, she played a vital role in strengthening the hotel’s market presence.
Earlier, she spent more than six years with Oberoi Hotels & Resorts as Key Account Sales Manager, managing prestigious institutional and multinational corporate accounts before beginning her hospitality career with ITC Hotels as Assistant Sales Manager.
Supporting the Future of JW Marriott Phuket
Located on the pristine shores of Mai Khao Beach, JW Marriott Phuket Resort & Spa remains one of Thailand’s leading luxury beachfront destinations. The award-winning resort offers elegant accommodations, multiple fine dining restaurants, world-class wellness facilities, extensive meeting and event spaces, family-friendly experiences, and signature JW Marriott hospitality, all just minutes from Phuket International Airport.
With Shagun Sethi now leading its commercial strategy, the resort is expected to further strengthen its sales operations, expand into new markets, enhance strategic partnerships, and continue delivering exceptional guest experiences that support long-term business growth. Her extensive background across luxury hospitality, destination weddings, MICE, corporate travel, diplomatic business, and revenue generation places the resort in a strong position to capitalize on new opportunities as Phuket’s tourism industry continues to evolve. Her appointment represents another important milestone in Marriott’s commitment to excellence, innovation, and leadership development while reinforcing JW Marriott Phuket Resort & Spa’s standing among Asia’s most respected luxury resorts.
For more on JW Marriott Phuket Resort & Spa, visit:
https://www.marriott.com/en-us/hotels/hktjw-jw-marriott-phuket-resort-and-spa/overview
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