Phuket Hotel News: A Major Global Brand Arrives in Phuket
Phuket’s tourism landscape is set for a significant shake-up as Riu Hotels and Resorts, one of the world’s largest and most recognizable family-owned hotel groups, prepares to make its long-awaited Asia-Pacific debut. The group will launch the five-star Riu Palace Phuket in April 2026 on the pristine sands of Mai Khao Beach. Designed with more than 500 rooms, a full spectrum of leisure amenities and an upscale all-inclusive concept, the new resort signals the beginning of Riu’s eastward expansion into one of the world’s most dynamic tourism regions.
Riu prepares to transform Phuket tourism with its first all-inclusive luxury resort opening in 2026.
Image Credit: Riu Hotels
A Strategic Move into Asia Pacific
For Riu, entering Phuket is more than a geographic milestone; it is the final piece in a global strategy that has already stretched across Europe, the Caribbean, Mexico, the Maldives, Mauritius and Dubai. According to senior executives, the Asia-Pacific region is the missing link in completing the chain’s worldwide footprint, and Thailand checked every critical box. This Phuket Hotel News report notes that given Thailand’s longstanding popularity among European markets, especially Scandinavia, Phuket is an ideal place for Riu Group’s extension plans. With world-class hospitality, mature tourism infrastructure and powerful international connectivity, Riu executives felt the timing was perfect to introduce its highly successful all-inclusive model to Phuket.
Why Thailand and Why Now
Riu has been monitoring Thailand for years as demand for experiential leisure travel continues to rise globally. Phuket, in particular, aligns with the company’s core vision: a high-demand resort island with established airlift, diverse source markets and a natural appeal for long-stay travelers. By launching with its top leisure tier, the Riu Palace brand, the company aims to compete directly with the island’s leading luxury properties while providing the comfortable affordability and value that all-inclusive guests seek.
A variety of rooms and villas will be available at the massive Riu Palace property in Phuket
Image Credit: Riu Hotels
Inside The Riu Palace Phuket Experience
The new Riu Palace Phuket will feature around 514 rooms and suites, including premium swim-up rooms under the brand’s Elite Club category. Guests can expect elegant contemporary interiors, elevated amenities and a carefully curated layout designed to deliver comfort, privacy and vibrant holiday energy. A generous spread of facilities is planned, including four swimming pools, a dedicated children’s pool, nightly live entertainment, a full wellness center with a gym and steam bath, and the popular RIU Land kids’ club. Free high-speed Wi-Fi will be available throughout the property.
All Inclusive Reimagined for Phuket
Unlike many resorts in Thailand that follow traditional room-only or half-board models, Riu will bring its pioneering 24-hour all-inclusive experience to Mai Khao. This includes unlimited dining, drinks, entertainment, snacks and activities with no hidden costs. Long popular in destinations like Mexico and the Caribbean, the concept has evolved into a premium leisure option and is especially attractive to families, couples and long-stay travelers seeking predictable budgeting and activity-packed stays. In Phuket, where the model is relatively new, Riu believes guests will quickly embrace the convenience, variety and overall value.
The Riu palace complex will contain a wide number of swimming pools, restaurants and bars.
Image Credit: Riu Hotels
A Diverse Culinary Line Up
Dining has always been at the heart of the Riu experience, and the Phuket property will continue this tradition with six specialty restaurants in addition to the main buffet. Guests can expect authentic Thai cuisine, Italian favorites, Mediterranean dining and a range of international concepts, complemented by seven bars throughout the resort. Elite Club guests will receive access to exclusive dining and bar venues, premium beverages and upgraded room amenities.
The Riu Ownership Advantage and Sustainability Vision
Riu is one of the few international hotel groups that still owns and operates nearly 90 per cent of its properties. This asset-heavy approach guarantees consistency, quality control and a distinctive brand identity across every hotel. In Phuket, the brand also plans to expand its proudly committed sustainability programme, emphasizing waste reduction, renewable energy, wellness initiatives and especially community engagement. Riu leaders have expressed a strong desire to partner with local organizations on long-term education, environmental and social welfare projects once the property opens.
A Powerful New Addition to Phuket’s Hotel Scene
Industry observers believe Phuket is the perfect match for Riu’s service philosophy and leisure-focused identity. The combination of Thai hospitality with Riu’s structured, value-driven all-inclusive model is expected to attract European travelers, families, couples and returning Riu loyalists from around the world.
The arrival of Riu in Phuket marks an exciting new era for the island’s hotel sector. With more than 70 years of experience, a strong global reputation and a commitment to community involvement, the group is poised to make a meaningful impact on both tourism offerings and the local economy. The upcoming launch blends reliability, inclusivity and high-quality leisure design in a way that will likely set new competitive benchmarks. Riu’s leadership believes this debut will quickly establish the resort as a signature beach destination for travelers seeking convenience, comfort and exceptional variety in a single, seamlessly delivered experience.
For more details, visit:
https://www.riu.com/blog/en/riu-palace-phuket-works-thailand/
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