Phuket Hotels PR News: AssetWise Group Expands into Phuket’s Hospitality
AssetWise Public Company Limited (ASW), one of Thailand’s leading lifestyle property developers, is stepping boldly into the hospitality sector. Its subsidiary, Rhom Bho Property Public Company Limited (TITLE), has announced a strategic partnership with global hotel giant IHG Hotels & Resorts to co-develop voco Phuket Bangtao—the island’s first-ever hotel under IHG’s rapidly growing premium brand. This Phuket Hotels PR News report highlights how the project signifies ASW’s diversification into recurring income ventures and strengthens IHG’s expanding footprint across Thailand’s leading resort island.
The new voco Phuket Bangtao will redefine premium leisure living on the island’s vibrant west coast.
Image Credit: TITLE
A Landmark Development in Bangtao’s Lifestyle Hub
Scheduled to open in 2029, voco Phuket Bangtao will rise in one of Phuket’s most vibrant and upscale areas—Bangtao Beach. The area, known for its pristine beaches and cosmopolitan atmosphere, has evolved into a lifestyle destination surrounded by major attractions like Porto de Phuket, Boat Avenue, and the Laguna Phuket complex. Located just 30 minutes from Phuket International Airport, the hotel promises both convenience and exclusivity for global travelers seeking a premium stay experience.
Design and Amenities that Reflect the voco Spirit
The new hotel will feature 175 beautifully designed rooms that blend modern comfort with contemporary Thai flair. Guests can expect a full suite of premium facilities including a restaurant, a stylish lounge and bar, a refreshing swimming pool, and a fully equipped fitness center. Staying true to voco’s signature charm—combining the informality of an independent stay with the reliability of an international brand—voco Phuket Bangtao will offer relaxed yet sophisticated hospitality designed for today’s discerning travelers.
Executive Insights on the Strategic Move
Ms. Paneeta Malaiwong, Deputy CEO of AssetWise, described the project as a defining milestone for the company. “We are thrilled to expand AssetWise’s portfolio into the hospitality sector for the first time. voco Phuket Bangtao marks a significant step in building a recurring income business and reinforces our position as a leading lifestyle developer. Partnering with IHG allows us to bring world-class hospitality to one of Thailand’s most attractive destinations,” she said.
Echoing this sentiment, Mr. Suthinan Theparak, CFO of TITLE, emphasized Phuket’s global appeal. “Bangtao Beach, with its white sandy shores and dynamic lifestyle scene, represents the ideal setting for a premium hotel. Through our collaboration with ASW and IHG, we aim to deliver an elevated travel experience that meets international service standards while celebrating local charm.”
The signing ceremony for the new voco Phuket Bangtao
Image Credit: TITLE
IHG’s Expanding Presence in Phuket
Mr. Bryan Chan, Vice President of Development for IHG in Southeast Asia and Korea, highlighted the importance of the partnership. “We are proud to join forces with ASW and TITLE for their hospitality debut. voco is IHG’s fastest-growing premium brand, with more than 180 properties globally either operating or in development. The addition of voco Phuket Bangtao strengthens IHG’s portfolio in Phuket to 16 open and pipeline properties, helping us serve every traveler visiting this world-class island.”
A Boost for Phuket’s Luxury Tourism Scene
With its modern design, resort-inspired amenities, and strategic location, voco Phuket Bangtao is expected to become a standout addition to the island’s premium accommodation segment. The collaboration between ASW, TITLE, and IHG not only enhances Phuket’s global tourism appeal but also signals growing investor confidence in Thailand’s hospitality rebound. As the island continues to attract high-end travelers, this partnership promises to redefine upscale beachside living and hospitality experiences in southern Thailand.
The project underscores Phuket’s evolution into a world-class destination blending leisure, lifestyle, and luxury. Once completed, voco Phuket Bangtao will symbolize the next chapter of sustainable, design-forward hospitality that bridges local warmth with international excellence.
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