Phuket Hotels PR News: A New Benchmark in Phuket’s Luxury Property Scene
Proud Real Estate Public Company Limited (PROUD) has officially launched The Residences at InterContinental Phuket Resort, marking its second InterContinental-branded residential project in Thailand. With an investment exceeding THB 2.5 billion (approximately USD 77 million), this development is redefining beachfront living on Phuket’s iconic Kamala Beach.
Proud Real Estate redefines luxury on Kamala Beach with its new InterContinental-branded residences offering world-class amenities and exclusive beachfront living in Phuket’s Millionaire’s Mile.
Image Credit: Proud Real Estate Public Company Limited
According to this Phuket Hotels PR News report, the new development introduces the concept of “Live Beyond Boundaries in Paradise”—a philosophy designed to merge opulent living with the island’s serene natural surroundings. Residents will enjoy an integrated lifestyle experience with the award-winning InterContinental Phuket Resort, which holds the rare distinction of being the only InterContinental property in the world to receive the prestigious Two Michelin Keys award.
Continuing a Legacy of Success and Collaboration
This latest venture reinforces the long-standing partnership between PROUD and IHG Hotels & Resorts, a relationship that has spanned more than two decades. Their collaboration has produced a series of successful developments, including the celebrated InterContinental Residences Hua Hin, which set new standards in Thailand’s high-end property market. The Hua Hin project not only achieved remarkable sales but also influenced a rise in property values across the region.
Building on that legacy, PROUD’s Executive Director Mr. Pasu Liptapanlop emphasized the company’s confidence in expanding to Phuket, describing the island as one of Asia’s most coveted luxury real estate destinations. His sister, Ms. Proudputh Liptapanlop, added that the Kamala Beach location was chosen for its rare blend of privacy, natural beauty, and convenient access to Phuket’s lifestyle hubs.
Designing Paradise through Cultural Inspiration
The Residences at InterContinental Phuket Resort reflect a vision of “Far East Paradise,” harmoniously combining architectural influences from Sino-European and Peranakan heritage. This distinctive design language seamlessly connects the resort and residential areas, creating a sense of continuity and cultural storytelling throughout the property.
The project includes 111 fully furnished units, ranging from 58-square-metre one-bedroom apartments to expansive 425-square-metre penthouses. Each residence is meticulously crafted to embody sophistication, functionality, and tranquility, with prices starting at THB 15 million.
PROUD’s management team for The Residences at InterContinental Phuket Resort
Image Credit: Proud Real Estate Public Company Limited
Wellness and Sustainability at the Core
Beyond aesthetics, the residences focus on enhancing well-being through technology and sustainability. Common areas are equipped with Hydro Massage systems, Aqua Symphony showers, and Technogym fitness facilities. The development also integrates green technologies, including solar panels and eco-friendly waste and water management systems.
PROUD aims for global Fitwel Certification—an international recognition for buildings designed to support occupant wellness. This reflects the company’s philosophy of creating spaces that foster both luxury and health-conscious living.
A Seamless Extension of InterContinental Luxury
Residents gain access to all privileges of the adjoining InterContinental Phuket Resort, including Michelin-recognized restaurants, spa treatments, and yacht services. Additional benefits include 24-hour concierge services, private pools, event spaces, and exclusive IHG One Rewards membership advantages.
Mr. Bjorn Courage, General Manager of the resort and President of the Phuket Hotels Association, noted that the project symbolizes Phuket’s evolution from a leisure destination into a global luxury lifestyle hub. He highlighted how the resort’s holistic approach—from fine dining to wellness—will now extend to residential owners seeking an authentic Phuket experience.
Meanwhile, Mr. Bhummikitti Ruktaengam, Vice President of the Tourism Council of Thailand, commented that Kamala’s continued transformation into a high-end enclave reflects both government and private sector efforts to enhance the area’s infrastructure while preserving its signature charm.
With only 111 residences available, The Residences at InterContinental Phuket Resort are expected to become one of the island’s most sought-after luxury addresses. Offering a fusion of cultural design, sustainable innovation, and world-class hospitality, this new venture represents the next chapter in Phuket’s evolution as Asia’s ultimate luxury lifestyle destination.
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