Phuket Hotel News: Phuket’s luxury property market continues to attract deep-pocketed investors and hospitality players, and Capstone Asset Co has emerged as one of the most aggressive developers seizing the island’s renewed potential. The company is positioning itself for a major expansion with multiple high-end projects that include a Marriott-branded residence and hotel in Phuket, a beachfront resort in Natai, and advisory services for a massive mixed-use project in Khao Lak.
Capstone Asset Co expands aggressively across Phuket and Phangnga with Marriott-branded residences and new resort projects, signaling confidence in Southern Thailand’s luxury hospitality market.
Image Credit: Capstone Asset
According to this Phuket Hotel News report, Capstone’s strategy reflects a belief that Phuket’s appeal now extends beyond tourism to lifestyle living and long-stay investments. Chief executive Titiwat Kuvijitsuwan said the island is increasingly attracting a diverse mix of residents, from executives and business owners to remote workers and retirees seeking a long-term base in Thailand. “The Phuket residential market is substantial,” he said. “Long-term stays are rising, and buyers now look for projects with strong branding and professional management.”
Marriott partnership signals confidence
Capstone’s latest milestone is its collaboration with Marriott International to launch Peylaa Phuket Autograph Collection Residences — the first Autograph Collection Residences in the Asia-Pacific region and the 15th globally. Marriott will manage the long-stay rentals for investment buyers, ensuring strong international exposure and consistent service standards.
Titiwat emphasized that Marriott’s partnership adds both prestige and investor confidence. “Marriott is a global brand that helps us reach buyers worldwide,” he noted. The Autograph Collection project stands out for its compliance with strict safety and design standards, including the installation of sprinklers and high-performance WiFi systems in every unit, making it distinct from typical condominium offerings.
The launch of the Marriott-branded residence and hotel at Peylaa Phuket
Image Credit: Capstone Asset
Peylaa Phuket set to redefine branded living
The Peylaa Phuket mixed-use development spans 12.6 rai in the Bang Tao area, with the branded residence component occupying 10 rai and valued at 4 billion baht. The project will feature 400 fully furnished units, ranging from 45-square-metre one-bedroom suites to spacious two-bedroom layouts of 83–86 square metres. Prices start at 7.2 million baht, averaging 170,000 baht per square metre.
A 126-room Marriott Autograph hotel, worth 1.5 billion baht, will complement the residences, alongside four luxury shophouses priced at 30 million baht each. Capstone expects to sell 70–80% of the units before the project’s completion in 2027, leveraging strong demand from both Thai and international buyers.
Expanding footprint into Phangnga
Capstone is also constructing a 150-room luxury beachfront hotel on Natai Beach in Phangnga with an investment exceeding 2 billion baht. Scheduled for completion in 2027, the resort aims to capture the growing luxury tourism flow between Phuket and Phangnga. Beyond that, Capstone is providing consultancy for Matalay, a visionary 1,500-rai mixed-use development in Khao Lak that will include six hotels, a convention centre, an international school, a wellness hub, a surf village, and eco-friendly camping zones.
Titiwat said these developments represent Capstone’s commitment to building long-term value in southern Thailand’s evolving hospitality corridor. The company aims to combine branded residences with distinctive leisure offerings, ensuring each property contributes to regional tourism growth and investment diversity.
With Phuket and Phangnga emerging as twin pillars of Thailand’s luxury hospitality and lifestyle market, Capstone’s ambitious pipeline underscores growing investor faith in the region’s post-pandemic recovery and its potential as a global resort destination. The firm’s alignment with world-class partners like Marriott is expected to set a new benchmark for mixed-use coastal developments in Thailand.
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