Phuket Hotels PR News: Strategic Move Strengthens Ascott’s Luxury Footprint in Thailand
The Ascott Limited Thailand has entered into a landmark partnership with Phuket HA 3 Co., Ltd. and Above Patong Residence Co., Ltd. to launch its first-ever resort and branded residences on the island. The project, called Ascott Abov Patong Phuket, marks a new era for the global hospitality brand as it deepens its foothold in Thailand’s booming leisure market.
Ascott partners with local developers to debut its first luxury resort and branded residences in Phuket, redefining island hospitality with art-inspired elegance and exceptional amenities.
Image Credit: Ascott
This Phuket Hotels PR News report reveals that the development will comprise both resort and residential components designed under the theme “Fine Arts Inspired by Nature.” Located just 150 meters from the iconic Patong Beach, the project promises to merge refined aesthetics, modern luxury, and Phuket’s tropical charm, setting a new benchmark for integrated hospitality developments in the region.
A Grand Vision for Phuket’s Next Hospitality Landmark
The ambitious project will feature 482 units divided between hotel accommodations and residential apartments. The Ascott Abov Patong Phuket Resort will offer guests a range of options from deluxe rooms to two-bedroom suites, complete with world-class facilities including two swimming pools, an executive lounge, a fitness center, a kids’ club, and diverse recreational amenities.
For culinary experiences, guests and residents will have access to an all-day dining restaurant, a rooftop bar, a specialty restaurant, and a poolside bar designed for sunset relaxation. These offerings aim to deliver a seamless blend of leisure and sophistication that caters to both short-stay visitors and long-term homeowners.
Luxury Residences with Exceptional Ownership Opportunities
The Residences at Ascott Abov Patong Phuket will include one- and two-bedroom apartments offering scenic sea, pool, or garden views. Buyers will have the flexibility of both freehold and leasehold ownership options, and residence owners will enjoy full access to the resort’s top-tier facilities and curated Ascott hospitality services, ensuring a truly elevated lifestyle experience.
Executives Share Optimism on Phuket’s Market Growth
Mr. Kanit Sangmookda, Country General Manager for Thailand & Laos at The Ascott Limited, said the company is pursuing a “multi-typology approach,” diversifying beyond serviced residences into resorts, hotels, and branded residences. He emphasized that the launch of Ascott Abov Patong Phuket represents a milestone that strengthens Ascott’s presence in Thailand’s key leisure markets.
Meanwhile, Mr. Wuthikrai Kulsirisawad, Chief Executive Officer of Phuket HA 3 Co., Ltd. and Above Patong Residence Co., Ltd., described the partnership as “a defining moment for Phuket.” He added that the project aims to elevate the island’s luxury landscape while offering an unmatched resort and residence experience that celebrates Patong’s natural allure.
A Powerful Addition to Ascott’s Expanding Portfolio
Ascott currently operates 26 properties across Thailand in major destinations like Bangkok, Pattaya, and Sri Racha, with three more developments underway. The addition of Ascott Abov Patong Phuket signals the brand’s growing ambition to dominate Thailand’s upscale leisure market and further solidifies its reputation as one of the leading international lodging operators in the country.
The project not only strengthens Ascott’s strategic footprint but also reinforces Phuket’s standing as a global luxury tourism hub. With its mix of artistry, modern comfort, and a world-class brand presence, Ascott Abov Patong Phuket is poised to redefine what premium island living means for both visitors and residents.
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