Phuket Hotel News: New Lifestyle Hotel Set to Redefine Phuket’s Hospitality Scene
Origin Property, one of Thailand’s top real estate developers, is teaming up with global hospitality giant Marriott International to unveil the 255-room Moxy Phuket Chaofah. This marks a bold step in a strategic expansion into key Thai destinations, with Phuket firmly in the spotlight as a lifestyle and leisure hub.
This Phuket Hotel News report confirms that the Moxy Phuket Chaofah will be the third project launched under the new Origin Hotel Group—a joint initiative between Origin and Marriott aimed at offering fresh, experience-driven stays for modern travelers. With a projected value of over 8 billion baht across its initial hotels, the group is leveraging strong market momentum in post-pandemic tourism.
Moxy Phuket Chaofah brings Marriott’s global flair and Origin’s Thai insight to the island’s booming hotel scene.
Image Credit: Origin Property
Targeting Phuket’s Rising Premium Travel Market
Mr. Chanchai Phansopha, CEO of Origin Hotel Public Company Limited, highlighted that Phuket continues to attract international and regional travelers alike, making it a prime location for a Moxy-branded property. The hotel will tap into Marriott’s global reach and its 260 million Bonvoy members while offering stylish accommodations tailored for younger, design-savvy guests.
Mr. Peerapong Jaroon-ek, CEO of Origin Property, added that Phuket’s mix of natural beauty and international appeal perfectly aligns with Moxy’s bold, youthful brand identity. With Marriott’s operational expertise and Origin’s development capabilities, the Moxy Phuket Chaofah is set to become a standout addition to the island’s competitive hotel landscape.
Future Roadmap and Tourism Growth
The Moxy Phuket Chaofah joins two other Bangkok-based projects already under construction, with more in the pipeline across Thailand’s top tourist provinces. Origin and Marriott’s continued collaboration reflects confidence in Thailand’s hospitality market and signals a growing appetite for lifestyle-driven hotel offerings that match evolving guest preferences.
Backed by global branding, powerful loyalty programs, and a Phuket-first strategy, this new property signals a significant bet on the island’s long-term tourism strength and potential to attract high-value travelers.
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