Phuket Hotel News: IHG brings its playful premium brand to Phuket
IHG Hotels & Resorts has announced the introduction of its stylish and fast-growing premium brand, voco hotels, to the shores of Phuket. Partnering with AssetWise Public Company Limited and its subsidiary Rhom Bho Property Public Company Limited, the collaboration will see the launch of voco Phuket Bangtao in 2029. This new 175-key property will become the first voco hotel on the island, signaling IHG’s continued confidence in Phuket’s thriving hospitality market and the region’s enduring appeal among upscale global travelers.
A mock-up of the room suites at the new voco hotel in Phuket
Image Credit: IHG Hotels and Resorts
According to this Phuket Hotel News report, the signing marks the brand’s third entry in Thailand and will strengthen IHG’s extensive portfolio of 180 voco hotels across the globe. The brand, known for its warm yet unstuffy style and contemporary design, has become one of IHG’s fastest-growing premium concepts since its inception in 2018.
A milestone partnership for IHG and AssetWise
Bryan Chan, Vice President of Development for South East Asia & Korea at IHG Hotels & Resorts, expressed excitement over the deal, describing it as a key step in the group’s regional growth strategy. “We are delighted to continue the growth momentum of voco hotels in Thailand with the signing of voco Phuket Bangtao in one of the country’s most popular and enduring destinations,” Chan said. He praised AssetWise’s trust in IHG’s global brand strength and emphasized that the hotel would offer travelers a perfect base to explore Phuket’s vibrant coastal charm.
Chan also highlighted IHG’s long-standing success in Phuket, citing existing properties under Six Senses, InterContinental, Vignette Collection, Hotel Indigo, and Holiday Inn brands. The arrival of voco Phuket Bangtao, he noted, would complement this lineup and elevate IHG’s footprint in the luxury lifestyle segment.
AssetWise ventures into hospitality with confidence
For AssetWise, the project marks an exciting debut into the hospitality sector. Deputy CEO Paneeta Malaivongs shared her optimism, saying that partnering with IHG aligns perfectly with the company’s vision to expand beyond residential and real estate ventures. “We have seen IHG’s success in launching new brands and experiences in the market and are confident they are the perfect partner to deliver results with us,” she said.
A stylish new chapter begins for Phuket as IHG and AssetWise bring the playful luxury of voco to Bangtao Beach.
Image Credit: IHG Hotels and Resorts
Malaivongs added that the voco brand’s premium yet approachable appeal suits the character of the Bangtao area, positioning the property to attract both leisure and lifestyle-driven travelers. With its relaxed yet refined brand personality, voco Phuket Bangtao is expected to become a leading destination for visitors seeking a balance between modern comfort and authentic Thai coastal living.
A perfect location for the modern traveler
Strategically located just a 30-minute drive from Phuket International Airport, voco Phuket Bangtao will sit in the heart of Bangtao—an area famed for its pristine white-sand beaches, dynamic beach clubs, and world-class dining scene. The resort’s 175 rooms and suites will be complemented by a host of amenities including a restaurant, lounge and bar, spa, swimming pool, and fitness center, catering to both international visitors and domestic holidaymakers.
IHG’s expanding Thai footprint
Thailand remains a vital market for IHG, with 40 hotels already operating under nine brands and another 41 properties in the pipeline. The company aims to double its presence nationwide in the coming years. The voco brand is already making its Thai debut in 2025 with voco Bangkok Surawong, setting the stage for a strong brand trajectory in the country’s most vibrant tourism hubs.
The unveiling of voco Phuket Bangtao underscores IHG’s commitment to expanding its premium lifestyle offerings in Asia, ensuring travelers experience the distinctive voco charm—welcoming, characterful, and full of personality—against the stunning backdrop of Phuket’s west coast.
The new hotel is poised to become a symbol of confidence in Phuket’s resilient tourism industry, drawing both leisure travelers and investors looking at Thailand’s hospitality growth story. The collaboration between IHG and AssetWise exemplifies how global expertise and local vision can come together to create an experience that’s both elevated and effortlessly inviting.
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